Most often entrepreneurs talk about story and strategy as being separate – story is focussed outwards (for investors) and strategy is focussed inwards (for team).
Ben Horowitz says that is not how one should look at it.In his book “The hard thing about hard things” his point about strategy is very clear and goes like this
“In good companies the story and the strategy are the same thing. As a result, the proper output of all the strategic work is the story.”The Hard Thing About Hard Things
If you try to build a “story” without having really worked towards it in a strategic manner, it will result in disconnect and eventually failure.
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