In this article Wil Schroter destroys the myth around secrecy of ideas when it comes to startups. Often this has been the first thing I have heard ‘startup enthusiasts’ talking about – how can we disclose the idea to others – including VCs !
Will they not steal it and ‘execute’ it themselves. I try hard not to laugh at them and tell them that VCs have better things in life to do than going on a ‘idea stealing’ spree and ‘executing’ everything under the sun. To my amazement I have come across even senior folks who are paranoid about ‘protecting ideas’ and insisting upon signing NDAs etc. I hope people realise that almost all successful businesses are built on simple ideas and amazing execution.
Startup is NOT just about an idea! It is almost entirely about execution.
Here is the link to the article – https://www.startups.com/library/expert-advice/getting-your-idea-going-share-your-idea-with-everyone